A good restaurant CRM should do more than store customer data. It should help you understand customer behaviour, spot opportunities, and act on them faster than you could on your own.
That’s the question we kept coming back to this quarter: how can Reelo help restaurants understand their customers better and act faster? Here’s everything we shipped in April, May, and June to get there.
Campaign Copilot: an AI co-marketer inside Reelo
Creating a campaign shouldn’t feel like starting from a blank page every time.
Most restaurant teams already know what they want. Drive weekday footfall. Promote a new menu. Bring back customers who haven’t visited in a while. The hard part has always been figuring out the right audience, offer, messaging, and channel to get there.
Campaign Copilot handles that part for you. Tell it what you’re trying to achieve, and it recommends the audience, messaging, offers, and channels most likely to help you reach that goal. It can generate ready-to-send WhatsApp, SMS, and email campaigns in minutes.
For restaurants running Reelo as their restaurant CRM, that means less time building campaigns and more time driving repeat visits.
What’s new:
Smarter recommendations based on customer behaviour and business type
AI-assisted campaign creation from a single prompt
Audience recommendations based on your campaign goal
Personalised messaging suggestions
Ready-to-send WhatsApp, SMS, and email campaigns
Real-Time Business Insights in Your Pocket
Restaurant performance changes by the hour, not by the day.
Until now, most merchants checked their dashboard once or twice a day on the web. But the decisions that matter, comping a table, pushing a flash offer, calling in extra staff, often need to happen while service is still running.
Key Highlights is now live on the Reelo mobile app. You can track sales, orders, customer capture rate, repeat customers, average order value, and redemptions directly from your phone, with real-time updates and channel-level breakdowns across dine-in, takeaway, and delivery.
What’s new:
Real-time business performance tracking on mobile
Sales and order monitoring across channels
Customer capture and repeat customer insights
Historical trend comparisons
Store-level performance visibility
Faster access to insights during service hours
Understand What’s Really Driving Performance
Restaurant owners don’t need more reports. They need clearer answers.
The Customer’s Story inside Daily Roundup now shows revenue contribution and average order value for new versus repeat customers, not just headcounts. That distinction matters: a brand with 60% new customers but 80% of revenue coming from repeat customers is running a very different business than a simple count would suggest. This new screen leads with whichever segment drove the larger share of revenue, so the headline always points to what’s actually moving the needle.
We’ve also added week-on-week comparisons for sales, orders, and loyalty redemptions, and improved reporting accuracy for restaurants on POS integrations where complete order data wasn’t previously available.
What’s included:
New vs repeat customer revenue contribution
Average order value comparison by customer segment
Week-on-week customer performance insights
Improved sales and orders comparisons
Loyalty redemption trend comparisons
More contextual customer insights across every story
Smart Retry now works on Auto Campaigns
Smart Retry has been improving WhatsApp delivery rates on manual campaigns for a while. It’s now available across Auto Campaigns too.
If a customer’s main campaign message doesn’t get delivered on WhatsApp because of Meta’s frequency-capping errors, Smart Retry automatically follows up, so the message still has a shot at reaching them.
Supported Auto Campaigns: Welcome First, Birthday, Anniversary, Win Back, and Bring Back.
Key highlights:
Up to 3 automatic retries, based on campaign type and trigger timing
Retries sent at 24-hour intervals
Enabled by default on new Auto Campaigns
Existing users can turn it on from campaign settings
Full visibility into Retry 1, Retry 2, and Retry 3 in customer logs and exports
New Smart Retry Impact reporting inside Auto Campaign Insights
Funnel reporting that shows the incremental delivery gains from retries
More granular permission controls for teams
Bigger teams and multi-store accounts need tighter control over who can do what. Invite Team Members now supports dedicated permissions for the Memberships module:
Membership Creation Access – restrict who can create or edit memberships
Membership Export Access – restrict who can export customer lists and redemption activity from Membership Insights
Membership Promotion Access – restrict who can promote memberships through Empower Your Team, in-store creatives, and campaign engagement
We’ve also added a permission under Customer Insights to control whether an invited member can block or unblock customers.
These controls give brands managing larger teams cleaner operational control without sacrificing flexibility.
What’s next
We’re continuing to build Reelo into a restaurant CRM that doesn’t just collect customer data, but helps you use it to drive repeat business and stronger customer relationships.
Have feedback or something you’d like to see next? Reply and let us know. We read every response.
