What’s New in Reelo (Q1.2026)

One visit, one message. Simple

Every time a customer paid, they got pinged twice. First, a bill from your POS. Then a loyalty update from Reelo. Two notifications for one transaction. It felt messy, and it’s a common frustration when your restaurant CRM and POS aren’t perfectly in sync.

We fixed that.

Now your loyalty message includes the full e-bill in one place. Points earned, itemised order, taxes, discounts, and Reelo cashback. By unifying these details within your restaurant CRM, customers can download the bill as a PDF instantly. You do not have to change anything; every order gets a unique link automatically.

One message, and it just makes sense.

To turn it on: Go to loyalty setup, then additional settings, then enable e-bill.

DETAILS TO KNOW

• Sends through WhatsApp utility messages with no extra cost
• Links stay active for 1 week
• Works with Petpooja, POSIST, Ezee, Digitory

Never lose a customer to a midnight ‘silence’ again

You cannot be on WhatsApp at midnight. And honestly, you should not have to be. But when a customer reaches out to your business and hears nothing, it doesn’t feel great. Without a responsive restaurant CRM in place, those silent moments often mean a customer just doesn’t come back.

Automated Replies fix that. The moment someone messages your WhatsApp number, they get a reply. You write it once; your restaurant CRM sends it out every time.

EXAMPLE MESSAGE

Hey! Thanks for reaching out. We usually reply within a couple of hours. For urgent help, call us at 98XXXXXXXX.

You can add a tap-to-call button so they are not stuck waiting if it is urgent. You can preview it before it goes live and change it anytime. It is a small thing, but it matters because it ensures every message gets acknowledged by your restaurant CRM instantly.

DETAILS TO KNOW

• Available if you have a custom WhatsApp header
• One CTA button (phone number or URL)
• Track how many automated replies are sent each day through your dashboard

Your Restaurant’s Morning Brief before your first coffee

Most owners do not check their numbers every day. Usually, it only happens when something feels off a slow day, a dip, or just a gut feeling. By then, you are already reacting. To stay ahead, you need a restaurant CRM that actually brings the data to you.

Daily Round-Up changes that. It’s waiting for you the moment you open the app. Instead of a wall of data, you get a simple card carousel on your home screen. It gives you a plain-English summary of your restaurant CRM data in less than a minute.

It tracks the things that actually move the needle: your total sales, order volume, how much customers are spending, and the feedback they’re leaving.

Some days it will tell you things are up. Other days, your restaurant CRM will give you a nudge:

• 58,964 rupees in sales, 48 percent ahead of last Wednesday.
• AOV dipped slightly. Might be worth revisiting your combo pricing.

Get a quick sense of how things are going before your first order comes in.

Managing more than one outlet? You can switch between brand-level and location-level views from the same screen, keeping your entire restaurant CRM ecosystem organized.

DETAILS TO KNOW

• Six key metrics, one card each
• Compared to the same day last week
• Multi-outlet support with brand and location views

Best sellers vs. Loyalty drivers: Know the difference.

Most restaurants know their best sellers. But the truth is, best sellers and loyalty drivers are rarely the same thing.

Statistics show that eight out of ten customers never return after their first visit. To fix that, the real question you need to answer is which specific menu items actually convince people to come back. This is where your restaurant CRM becomes your most valuable tool.

The new Items Driving Repeat Visits dashboard answers that clearly. It breaks down exactly which dishes and categories your repeat customers are ordering most. Instead of guessing, you get a simple direction: take those high-retention items and put them front and center for every first-time guest.

DETAILS TO KNOW

• Filter by 3, 6, or 12 months, or set a custom date range
• Compare item and category performance side by side
• Available now in Smart Insights

An effective way to collect Feedback even during the rush

During a heavy lunch rush or a packed dinner service, your team has a million things to do. Even with the best intentions, collecting feedback from every single table doesn’t always happen. Once that customer walks out the door, that opportunity to connect is usually gone for good.

That’s why we added a fallback to ensure your restaurant CRM never misses a beat.

If a guest leaves without sharing their thoughts on the tablet, the system automatically sends a follow-up request later via WhatsApp, SMS, or email. You choose the delay, and the system handles the rest.

The best part? If they’ve already given feedback in-store, nothing gets sent. No duplicates and no annoying clutter for your guests, just a smart second chance for your restaurant CRM to capture what they thought of their experience.

DETAILS TO KNOW

• Works with both Reelo headers and custom WhatsApp headers
• Feedback link stays valid for 5 days
• Set up under Tablet Feedback settings

More control over who you reach, and clearer visibility into what is landing.

You have always had control over who to include in your marketing. Now, we’re giving you total control over who to leave out as well.

You can now exclude specific tags when targeting your audience. This is a game-changer for multi-outlet brands or when you want to keep certain customer groups out of a specific promotion. It ensures your restaurant CRM only sends messages to the people who will find them relevant.

We also made your delivery visibility much clearer. There is now an Undelivered tab in Campaign Details that shows exactly which messages didn’t go through and why. You can search, filter, and export this list just like any other report in your restaurant CRM.

And one important fix: video campaigns now work seamlessly across both Android and iOS. No extra steps, no technical hurdles, just upload and send.

Your rewards, your rules: 2 new membership updates

Prepaid Wallet credits can now be redeemed directly from the Cashier Portal. Not just through POS integrations. This makes wallet-based memberships accessible to every Reelo user.

If you are using Petpooja or Horecafox, nothing changes. You will continue using your POS for redemption.

You can also control when rewards can be used. Set specific days and time windows for redemption. This is useful if you want to drive traffic during quieter hours or run weekday-only offers.

DETAILS TO KNOW

• Available under Memberships, then Reward Bundles
• Works with Just Once and Multiple Times redemption types
• Supports percentage discounts, cash discounts, and free items
• Set rules per reward
• Uses your store’s timezone for validation

Stop flagging your regulars as ‘suspicious

Until now, any customer with 3 or more orders in a single day was flagged as suspicious.

That worked in some cases. But not all.

A QSR with regular lunch customers looks very different from a fine dining restaurant. One threshold does not fit everyone.

So we made it flexible.

You can now set your own threshold. Anywhere from 2 to 8 orders in a single day. The list updates instantly when you change it, along with your key metrics. Sales, orders, and customer counts are all recalculated in real time.

There is another side to this.

Some customers order often because they genuinely like you. They are not suspicious. They are your regulars.

Now you can mark them as genuine with one click. They move out of the suspicious list and into their own view. They stay there, even if you change your threshold later.

If you ever need to reverse it, you can. Nothing is locked.

Your business is different. This just gives you the control to reflect that.

Built with you. For you.

Every one of these updates started with a real conversation, not just a roadmap discussion or a lucky guess. A restaurant owner told us exactly what was getting in the way of their growth, and we listened.

This is how a restaurant CRM should evolve by solving the actual hurdles you face every single day. Keep telling us what isn’t working and what could be better. Your feedback is the only way this product truly gets better for everyone.

Ready to see these updates in action?

Log in to your dashboard to try out the new features, or if you’re new here, see how our restaurant CRM can help you grow.