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Old Madras Baking Company

OMBC Loyalty Program called Breadcrumbs uses memorable branding to stand out

How Reelo Helped

With a unique name like Breadcrumbs, OMBC has take a fantastic first step to build a loyalty program that is memorable and promotes it using table top tents.With 1:1 conversion of spend to loyalty points, OMBC ensures that guests keep coming back for more baked goodies!

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Loyalty

Build a family of loyal regulars—without discounting everyone. Reward the right guests for ordering directly and spending more, while keeping your margins strong.

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About Old Madras Baking Company

Old Madras Baking Company (OMBC) is Chennai’s beloved artisan bakery, redefining everyday bakes with simplicity and soul. From hand-kneaded sourdough to buttery croissants, every item is baked fresh daily without preservatives, and with a whole lot of love. Rooted in tradition yet open to global flavours, OMBC brings wholesome goodness to your table, one loaf at a time.

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