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KDS (Known Dining Sales)
KDS, or Known Dining Sales, is the share of your restaurant’s revenue that comes from customers you can actually identify. These are the guests whose details you’ve collected—whether through a loyalty program, feedback forms, reservation systems, or digital ordering platforms. Unlike total sales, which only tell you the money coming in, KDS connects those sales to real people.
Why It Matters:
For most restaurant owners, sales can feel like a mystery. You know how much you made at the end of the day, but not always who contributed to it. That’s where KDS changes the game. It gives you a clearer picture by telling you exactly how much revenue is tied to customers you know. This matters because:- It helps you understand the balance between repeat and new customers.
- It reveals the effectiveness of your loyalty programs, offers, and campaigns.
- It makes revenue more predictable and measurable since you’re not just waiting for random walk-ins.
Formula:
Example:
Let’s say your restaurant made ₹12 lakhs in sales this month. Out of that, ₹5 lakhs came from loyalty members, online ordering, or repeat guests whose details are saved in your system. That means your KDS is:
This shows that nearly half your sales are “known,” which is a strong indicator of brand loyalty and repeat business.
