Average Check Size

Average Check Size is the typical amount one person spends during their visit to your restaurant. While Average Order Value (AOV) looks at the total bill per order, Average Check Size breaks it down per person. It helps you understand individual spending habits.

The formula is pretty simple:

Average Check Size = Total Revenue ÷ Total Number of Guests

For example, if your restaurant served 200 guests yesterday and made ₹60,000, your Average Check Size would be ₹300 (₹60,000 ÷ 200).

Understanding your Average Check Size helps you:

• Plan your pricing strategy: If your Average Check Size is much lower than competitors, you might be underpricing.
• Measure upselling effectiveness: When you train staff to suggest papadums or dessert, this number should increase.
• Understand your customers: A lower Average Check Size might mean you’re attracting budget-conscious diners.

Let’s say your Average Check Size is currently ₹450 per person. You notice that very few guests order starters.

You decide to introduce a “Chef’s Special Starter Platter” at an attractive price of ₹299, and train servers to recommend it when guests are seated. After a month, you find that 30% of tables now order this platter, and your Average Check Size has increased to ₹510!

• Create signature dishes with slightly higher margins
• Train staff to suggest accompaniments (“This curry goes perfectly with our garlic naan”)
• Offer premium versions of popular items (“Would you like to add paneer to your vegetable biryani?”)
• Design a strategic drink menu that complements your food
• Create special occasion packages for birthdays or anniversaries

Remember, the goal isn’t to make customers spend more than they’re comfortable with; it’s about enhancing their dining experience while improving your business metrics. When done right, everybody wins!