How Coffee King Brewed a 15.3% Visit Rate Using Reelo’s Campaign Recommendation

The Coffee King Story

Since 2015, Coffee King has been a quiet favourite in Surat, not just for the coffee, but for the spaces that bring people together.

You’ll find three welcoming lounges and a handy kiosk around the city. Each one serving up specialty brews, comforting food, and those familiar brownies locals keep coming back for.

Started by Mitesh Diyora, a foodie, Coffee King is a homegrown café built on simple ideas: good coffee, good food, and even better company.

It’s where Monday mornings feel a little easier.
Where catch-ups turn into long conversations.
And where there’s always a warm cup waiting.

The Opportunity

Coffee King founder Mitesh Diyora was looking to enhance their already successful marketing efforts. While Mitesh is a firm believer in “data-driven” marketing, he wondered if they could be even smarter about connecting with different types of customers in more personalized ways.

Like most busy café owners, finding time to deeply analyze customer segments while running daily operations was challenging. Coffee King needed a solution that could make smart marketing simple.

The Solution: Reelo's Campaign Recommendations

Coffee King partnered with Reelo and implemented their innovative Campaign Recommendations feature, which streamlines the targeting process by automatically identifying valuable customer segments.

Smart Audience Segmentation

Reelo's Campaign Recommendations analyzed Coffee King's customer data and suggested multiple promising segments to target. After reviewing the options, Coffee King chose to focus on their "Frequent Low Spenders" segment. These were loyal customers who visited often but typically spent below average amounts; a perfect opportunity to encourage higher spending.

Strategic Campaign Design

With this audience segment identified, Coffee King created a targeted WhatsApp campaign offering these customers a free brownie with any purchase of Rs 350 or more, crafting the perfect incentive to increase their average order value while rewarding their loyalty.

Seamless Execution

With Reelo handling the audience identification and reducing analysis time from hours to minutes, Coffee King could focus on creating the right offer and message. The targeted WhatsApp messages went out automatically with eye-catching visuals and personalized content, saving approximately 4-5 hours of campaign setup time.

The Sweet Results

The campaign was an instant hit:

• 15.3% Visit Rate – significantly above industry standards
• Higher Average Order Values from previously low-spending customers
• Increased Customer Satisfaction from personalized recognition
• Zero Time Spent on complex data analysis or segmentation

What Made It Work?

Mitesh shares: "This feature is a game changer. We no longer have to crunch numbers or segment audiences manually, it saves so much time!"

The Takeaway

Coffee King's experience shows how smart audience segmentation doesn't have to be complicated. By letting Reelo do the heavy lifting, they transformed a simple brownie offer into a highly effective campaign that brought immediate results.

For café owners looking to grow their business: Let technology find your hidden opportunities.