What’s New in Reelo: Restaurant Analytics Made Simple with Smart Insights

At Reelo, we believe restaurants should not have to rely on discounts to grow. Real growth happens when you understand your data and know what drives your business every day. With the right insights and a restaurant analytics dashboard, you can make confident decisions based on data and achieve steady growth.

After speaking with hundreds of restaurant owners, we noticed a common challenge. Many said, “We want to make smarter decisions, but we don’t know what’s driving our growth. We don’t have time to go through endless spreadsheets or track every number.”

As a result, we built Smart Insights. It’s a simple yet powerful restaurant analytics dashboard. It transforms complex data into clear, visual insights you can actually use.

Smart Insights helps you uncover what is working, what is not, and where your biggest opportunities lie. It saves you time by turning overwhelming data into simple visuals that are easy to understand.

Moreover, Smart Insights helps you track valid customer numbers and analyze sales, customer behavior, and order trends. This gives you a faster and clearer way to understand your restaurant’s performance. With detailed filters, channel-based insights, and real-time customer data, you can finally focus on what matters most. You can make smarter decisions and drive consistent growth.

In short, Smart Insights takes the guesswork out of restaurant analytics. Instead of struggling with raw data, you can instantly see what drives your success. Then you can take meaningful action to grow faster.

1. Are You Reaching Every Customer Who Walks In?

Let’s start with your customer data.

Do you know how many of your dine-in or takeaway orders have valid mobile numbers? That one number can completely change how you engage with customers.

Smart Insights shows exactly what percentage of your orders include valid contact details. You can track it by day, week, or month and even see the trend for the last four weeks.

Example:
If 87.5% of your orders include valid numbers, you can directly reach 7 out of 8 customers with loyalty rewards or offers. If that percentage is lower, Smart Insights highlights where data capture is dropping so you can act fast.

Pro Tip:
Make Phone numbers mandatory for every bill. Use Reelo QR codes to make it easy for customers to share their contact details without manual entry.

2. Is My Average Order Value (AOV) Growing

Now, let’s talk about your Average Order Value or AOV.

Smart Insights helps you understand how much your customers are spending and where your revenue really comes from. You can check your:

• Overall AOV across all orders
• AOV by customer type to see how new and repeat customers differ
• AOV by channel to compare dine-in and takeaway orders
• Average Per Customer (APC) to know how much each person contributes to your sales

Example:
If your AOV increases by just ₹200 and you serve 100 orders daily, that small change could add nearly ₹6 lakh to your monthly revenue without new customers.

Insight:
Small menu adjustments or upselling strategies can quickly increase both AOV and APC. Smart Insights lets you track these changes easily and measure what is driving your growth.

3. When do I lose my customer?

We all know getting a new customer is exciting. But what really matters is keeping them coming back. The big question is, when do you actually lose them?

Smart Insights helps you find that answer. You can see exactly how often customers return, from their first visit to their fifth and beyond. It also shows whether new or repeat customers are driving your sales, so you can understand where your real growth comes from.

Example:
If most customers do not return after their second visit, launch a “We Miss You” campaign or loyalty reward to bring them back.

Pro Tip:
Create small milestones, such as a reward after the third visit, to turn new guests into loyal regulars.

4. Who Is Really Driving My Sales?

Is it your dine-in customers or delivery ones? Are your loyal regulars driving most of the sales, or are new customers bringing in the growth?

Smart Insights helps you see exactly where your sales are coming from. You get a clear breakdown of your gross and net sales across different time frames like weekly, monthly, or even the last 12 months. You can also compare sales by channel to see whether dine-in or takeaway gives you better returns.

You can dive deeper into customer types to see who contributes more, new customers or repeat ones. You can even track year-on-year trends to find out if your sales are growing or slowing down during specific periods.

Example:
One restaurant saw a 2.5% drop in year-over-year sales. Smart Insights helped them spot the issue early and make quick marketing changes to bounce back.

Action Tip:
Check your sales dashboard every week. Spot changes early and use those insights to plan your marketing campaigns. If sales are dipping, send targeted messages to your existing customers to bring them back. If new customers are driving good numbers, look at what worked for them and repeat it to turn those first-timers into loyal regulars.

5. How Many New Customers (1st Order) Are You Acquiring?

Getting new customers through the door is the first step to growing your restaurant. But do you really know how many first-time guests you’re bringing in each week or month?

Smart Insights gives you a clear view of how many new customers are placing their first orders and how that number changes over time. You can track this by week, month, or even compare year-on-year to see if your marketing campaigns are paying off.

The dashboard also helps you understand how new customers behave compared to repeat ones. Are they spending more on their first visit? Are they coming back for a second order? These answers help you refine your marketing and service strategy.

Example:
One restaurant noticed a spike in first-time customers after running a weekend offer. By tracking those new guests in Smart Insights, they were able to send a follow-up message the next week and convert many into repeat visitors.

Growth Tip:
Keep an eye on your new-customer trends. If numbers are rising, analyze what’s working and repeat it. If they’re slowing down, try a referral campaign or a “welcome offer” to attract fresh faces and turn them into regulars.

6. Are My Orders Growing Every Week?

Your order volume shows the real health of your restaurant.

Smart Insights helps you track total orders and spot whether they’re increasing or decreasing over time. You can view this data daily, weekly, or monthly and even filter by channel to see which one is driving the most orders.

It also shows you something really powerful which is the time between orders.

You can see how long customers take to return after their first, second, or third visit. For example, if it takes 30 days for customers to come back after their first order and 20 days after their second, that’s progress. The shorter the gap, the stronger your customer loyalty.

Example:
If your daily orders grow from two to five, that’s an extra 1,080 orders in a year. At ₹1,014 per order, that’s over ₹1.1 million in additional revenue.

Insight:
Use the time-between-orders data to plan your next marketing or loyalty campaign. The goal is simple: get customers to order again, sooner.

Ready to see your restaurant’s story come alive in real time?
Explore Smart Insights today and turn your data into decisions that drive growth.

About The Author

Part storyteller, part strategist, Tejashree is a product marketer with a passion for turning insights into impact. Data fuels her creativity. Stories give it heart. When she’s not deep in campaign ideas, you’ll find her traveling and collecting stories along the way.