How to Start a Restaurant Membership with Reelo

Step 1: Head to the Memberships Section

You’ll find a new ‘Memberships’ tab on your Reelo dashboard. From there, click ‘Create Membership’ under Reward Bundles. You’ll now start designing the look and feel of your membership page.

Here’s what you can customise:

• Title and description (Reelo suggests a few to get you started)
• Your restaurant logo
• Team colors and text colors
• Landing page preview (before & after customer purchase)

Everything updates in real time, so you always know exactly what your customer will see.

Step 2: Add Benefits That Make People Join Without Thinking Twice

This is the heart of your membership, rewards that give customers a reason to join.

With Restaurant Memberships by Reelo, you can add any (or all) of these reward types:

• Percentage Discount (e.g. 20% off starters, mains, or the entire bill)
• Flat Cash Discount
• Free Item (like a dessert or drink)
• No-Discount Rewards (like skip-the-line access, valet parking, or early event invites)

There’s no limit to how many benefits you can add. Stack the value and make it irresistible.

You also get to set:

• Redemption limits (once, daily, weekly, monthly)
• Conditions (minimum purchase, max redemption amount, etc.)
• Benefit titles that your guests will see

For example:
“20% Off on All Starters – Every Friday”
“1 Free Dessert Every Visit (Min. order ₹500)”
“VIP Access to Tasting Events”

Note: Minimum purchase conditions can be added specifically for cash discounts and free item rewards. So if you want to offer a free dessert only on bills above ₹500, you can. This option doesn’t apply to percentage discounts, as they already have a cap.

Also, some of these advanced conditions depend on your POS integration. So if your POS is connected with Reelo, you’ll have access to even deeper configurations like max redemption limits and bill-level tracking.

Step 3: Set the Expiry and Terms

Once your benefits are ready, it’s time to define how long your membership stays active.

Here’s what you’ll set:

• Validity (X days or months from purchase)
• Reminder settings (automated alerts before expiry)
• Terms and conditions (custom or use Reelo’s ready-made ones)

Reelo also gives you extra control with functional conditions you can toggle on or off:

• Delay reward activation until the next visit: Some restaurants prefer customers redeem their benefits only from the next order, not the same one. You can enable that.
• Restrict loyalty points: If you don’t want customers earning loyalty points on bills where membership rewards are used, there’s a toggle for that too.

All reminders (like expiry alerts or upcoming benefit reminders) are sent automatically by Reelo, no manual follow-up needed.

Step 4: Price It Right

This is where the numbers matter, and Reelo makes it simple.

Set a price that feels like a steal to your guests, and still makes you money. A good thumb rule? Offer 2–3X value. For instance:

• Selling price: ₹5,000
• Total benefit value: ₹15,000

Your guest feels like they’ve won. You get upfront revenue and repeat visits.

Reelo shows your customers:

• How much they’ll save
• One-time payment (inclusive of charges and taxes)
• A clear breakdown of fees

Here’s what goes into it:

• Payment gateway fee: 2.5% + GST
• Reelo fee: 10% + GST
• You receive the remaining amount, automatically credited to your account within 48 hours

Pro tip: You can’t edit the price, benefits, or expiry settings after activating the membership. So double-check everything. If you ever need to change something later, you’ll have to create a new membership and deactivate the old one. It keeps things fair and consistent for all customers.

Step 5: Choose Where and How It’s Redeemed

If you have multiple outlets, Reelo lets you decide where redemptions are allowed. You can enable all, or select a few.

Then, pick your communication channel:

• WhatsApp (most popular)
• SMS
• Or both

Reelo takes care of all the communication:

• Confirmation when someone buys a membership
• Alerts when they redeem a reward
• Reminder before membership expires
• Final expiry message

You can even test all the messages on your own number before going live—just to see exactly what your customers will experience.

Step 6: Review, Generate QR, and Activate

You’re almost there.

Here’s a quick checklist before going live:

• Review your title, benefits, terms, and pricing
• Add your contact details (email or phone) in case a customer faces an issue during purchase
• Generate your QR code, it links directly to your membership landing page
• Test the mobile experience
• Click Activate

And that’s it. Your membership is live.

Guests scan the QR, see the value, and purchase within seconds.

Final Tips for Successful Membership

• Name it well: Think Sizzler Squad, Tandoori Tribe, or The Biryani Club, something fun and on-brand
• Promote it everywhere: Table tents, bills, posters, website, socials
• Add support details: A contact number or email can help build trust and reduce drop-offs
• Plan your structure: Once live, benefits and pricing are locked for consistency. Want to update something? Just clone and create a new version.

Why Choose Restaurant Memberships by Reelo?

You already know your regulars. The ones who come back often, rave about your food, and bring their friends. Imagine turning that goodwill into something structured, valuable, and revenue-generating, from day one.

That’s exactly what Restaurant Memberships by Reelo help you do.

You decide the perks.
You set the price.
Reelo takes care of the rest!

From setting up a clean, branded landing page to automating every single communication that goes out to your customers.

You don’t need technical know-how. You don’t need a marketing team. And you definitely don’t need to chase after redemptions or track benefits manually.

Whether you’re running a neighbourhood café or managing multiple outlets, Reelo helps you build a membership program that’s easy to launch, effortless to manage, and exciting for your customers to buy into.

It’s your membership, your rules. Reelo just makes it work beautifully.

Ready to launch yours? Log in to Reelo and set up your first membership today!